I just watched an interesting video (online) about the future of SEO. According to Bruce Clay, in 2009 Google may be heading towards giving better ranking to websites offering video, audio and flash in their search results. Bruce makes an excellent case for this theory and I’m inclined to think he’s right. While Blogs will continue to add value to your online marketing, due to the relevancy of the content it makes sense that Google will start to favor video content over written text.
Think of it from a user’s perspective and ask yourself, “would you rather watch a 2 minute video, or read a 2500 word article about the product or service you’re interested in?”. Google is simply taking this approach and plans to give their users what they want.
That leaves little choice for businesses who wish to continue to rank well in search engines and capitilize on that traffic. If you’re not thinking of adding video to your site now, you better start thinking about it soon.
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