A website can be used as a powerful marketing tool in a virtually unlimited number of ways, including:
- Online portfolio – artists, singer/songwriters, models, actors
- Extended informational services – Doctors, Lawyers, Realtors and other professionals
- Online resume – Temporary workers, independent businesses
- Extension of your business card or an online brochure
Building your website or online store is only part of the process. In order to be successful you need customers. If you have an existing customer base you are already on your way. But, if you are like most people starting out on the Internet, you will need to draw in customers. To do this you need a marketing plan.
There are many strategies to aid in marketing your website. The list below is only a few.
- Banner Ads
- Search Engine Submissions
- Pay Per Click Advertising – Reach 85% of active Internet users
- Link Exchange – Create an interactive, fully-automated links page in minutes
- Buying ad space on a high traffic website
- Email Marketing Campaigns
You should also check out these Web Promotion Articles for additional tools and information on Internet Marketing.
How Much Does It Cost?
Using your website as a marketing tool can be very expensive to get high rankings with search engines. Likewise it is very costly to promote your site through pay per click programs. Learn more about Internet marketing strategies, contact us for a free estimate.
When properly promoted a website can be a powerful marketing tool, it can also be effectively used as an extension of your services. Through your website you can inform the public about yourself, your products and services, increase trust among your current clientele, and build new business relationships.
Promoting your website as an informational resource will make it more attractive to visitors. You will experience an increase in new visitors and your visitors will stay longer. There are many advantages for small and medium sized businesses in using a website as an extension of their services and there are several methods of doing this.
Online Tutorials
You are an expert in your field. Share your knowledge with your clients. They will respect you for it and trust you more.
Newsletters
Keep your clientele updated on the latest trends, technology and discoveries related to your services. Be the first to inform them about your industry’s newest capabilities.
Message Boards
Give your clients an opportunity to interact with you and your other clients. Provide a question and answer resource that they can access at any time.
Testimonials
Share your customers’ thoughts and feelings with other prospective customers. This is one of the most effective methods of advertising known and publishing it on your website only increases the potential for converting visitors into customers.
The more services you offer your clients the more they will appreciate and trust you and the more likely they are to refer their friends and family to you.
Follow these steps and transform your website into a powerful marketing tool.